What Is Corporate Volunteering?
With the current trend, rather than how much revenue companies can bring in, employees and customers are now taking better observation on how corporations volunteer and positively impact their consumers and society. Because of this, companies are challenged to create more solid corporate social responsibility (CSR) strategies, and by far, the most effective way is to through corporate volunteering.
Corporate volunteering is closely linked to corporate social responsibility strategy. So, it is when employees take part in voluntary social activities, such as charities and community services managed by the company, that allows them to improve their reputation to their employees and allow a stronger bond and trust with each other.
Additionally, implementing programs like corporate volunteerism can reward companies in the long run with loyal customers and employees and constant community engagement.
How does creating a corporate volunteer program work?
Depending on the company’s preference, there are many varying structures and methodologies they can follow, like employee lead initiatives, organized volunteerism events, and the like. However, regardless of what type of structure they subscribe to, they must ensure that this is linked to a large-scale CSR strategy.
Enlisted below are some points to take note of during the implementation process:
Clarify Program Goals
Establish the main goals and purpose of the implemented program. Decide whether it is for employee training, retention, development, or simply an act of charity. Regardless of the goals you have set, determine the success rate of your program by tracking the KPIs.
Consult Your Key Stakeholders
Stakeholder buy-ins ensure your program’s success. This includes HR Representatives, members of the board, and employees. See whether they have as much interest as you do when managing corporate volunteerism programs and deciding whether to push through or not afterward.
Partner Up with Nonprofit Organizations
Of course, to get started, you should prepare a schedule of activities for employee participation. For this, you might want to contact a local nonprofit organization and partner up for this event.
Invest in Tools for Management
Investing in volunteer management solutions is recommended to obtain all the needed tools to make the program a success. This is because your program will also call for trackers for employee participation, posting opportunities, and other materials for hands-on activities.
Benefits of Corporate Volunteering
Investing in corporate volunteerism programs has many benefits for everyone involved and is thus a win-win situation for all. The company gains loyal employees, employees improve their morale, and the community benefits from the charitable programs managed.
To sum it up, there are five main advantages of corporate volunteering:
- Better reputation – The company earns trust from surrounding communities, organizations, customers, and employees.
- Employee Satisfaction – It enables the company to have a more stable and trusting relationship with its employees.
- Employee Retention and Recruitment – An improved reputation from both customers and employees eventually attracts more applicants and, at the same time, decreases chances of employees resigning because of loyalty
- Increased Employee Productivity – A good working environment eventually leads to greater productivity
- Profit – Everything eventually adds up and increases the company’s overall profit because of a clean and reputable name and flawless employee and customer feedback.
To sum it all up, if you want to develop programs that are beneficial to the company, its employees, and society as a whole, worry less and start investing in corporate volunteering programs. Not sure where to start? We’re here to support you every step of the way from planning to execution whether it’s for your corporate social responsibility strategy or your corporate volunteering programs.