“One of the largest wildfires in California’s history is raging through the rugged coastal mountains near Santa Barbara. The other night the hills looked like a scene from the apocalypse as the flames were encroaching upon scores of homes on the outskirts of town. Thousands of firefighters from all over the American West are combating the blaze in a massive operation that is as impressive as the fire itself. California is used to wildfires, but the ferocity and the magnitude of recent outbreaks is rattling people. These are megafires. Governor Jerry Brown calls them part of the “New Normal,” as the state is adapting to the consequences of climate change. Our local firefighters are heroes when it comes to battling the flames, but we need a global force to address the root causes of the inferno that will impact all of us.” – Frans Lanting (National Geographic)
Santa Barbara Strong Ventura Strong was created to support relief efforts for one of the largest wildfires in California’s history. Help us raise support! Proceeds from every product sold will be donated to the relief efforts including: The Santa Barbara Foundation’s Community Disaster Relief Fund, The United Way of Ventura County, American Red Cross of Ventura County and the Ventura County Sheriff’s Office of Emergency Services. Any amount of support will make a huge impact.